Copy.ai Review: Does it Really Work? (2022)

If you’re looking for intel on this tool then we’ll provide plenty in this copy.ai review. In this article, we’ll tell you everything about the tool. We’re here to help you make an informed decision on whether or not it’s right for your needs.

Copy.ai Review: Summary

Copy.ai is an AI-powered copywriting tool helping users generate marketing copy in seconds with a few prompts. It’s intended user base includes digital agencies, copywriters, eCommerce brands, bloggers, and other content creators.

Based on Crunchbase data, it started in 2020. It has grown quickly and now boasts over 2,000,000 users (as of August 2022) according to it’s founder.

Copy.ai’s founder announcing their most recent 2M user milestone

A pretty impressive growth trajectory in a short amount of time, indicating significant appetite for this type of service.

As one of the big players in this emerging industry, we had high hopes as we signed up for a free account. This also included a trial for the Pro plan. It took only minutes to gain access and start outlining a blog article. With an intuitive interface, any marketer with at least some experience targeting keywords in an article can get to a comprehensive outline in minutes.

In our experience testing for this copy.ai review, the first drafts generated through copy.ai are a great start. They do, however, require plenty of editing from an experienced writer. A user nitpicky in grammar will likely find plenty to delete or rephrase. And we come across a surprising number of extreme run-on sentences. But with the right expectations, it is a very helpful tool that we believe will just get better with time.

Copy.ai Review: Our Takeaway

Takeaway: It’s very easy to use and great for those looking to get started with AI in their business or organization. While it doesn’t replace great writers, it certainly complements their skills and saves time. This provides value to users willing to incorporate it into their process.

With a free plan (here) and free Pro trial (no credit card required), there’s really no downside to giving it a try.

What is Copy.ai?

Copy.ai is an AI-powered copywriting tool. Started in 2020, it has grown quickly and now boasts over 2,000,000 users. Copy.ai helps users generate marketing copy in seconds with a few prompts. It’s intended user base includes digital agencies, copywriters, eCommerce brands, bloggers, and other content creators.

Who is Copy.ai For?

Copy.ai is for marketers, content creators, and writers who want to create more engaging content.

This includes:

  • Bloggers looking for help creating more and better content
  • Social Media Marketers looking for help creating a steady stream of catchy content
  • Email marketers wanting to improve email marketing copy and conversions
  • eCommerce brands needing help driving traffic and conversions
  • Agencies supporting all of the above

Who are Copy.ai’s Alternatives?

The most prevalent companies in this space besides Copy.ai are:

All of these platforms are based on the same GPT-3 engine as Copy.ai. But each has it’s approach to using the technology. After spending time with each tool, we are hard at work building out reviews. Check back as we build them out.

While users will find different tools better or worse for their specific needs, all generally attempt to solve the same problems of:

  • Reducing time involved producing great content
  • Generating new, relevant ideas
  • Avoiding writer’s block when writing content

That being the case, we believe copy.ai is an easy first step into this space. The 7 day free trial (with no credit card required), and how quickly you can go from sign-up to drafting content, makes it a very appealing options.

How does Copy.ai Work?

The tool uses GPT-3 to generate content. GPT-3 is an AI algorithm developed by Openai.

This algorithm uses deep learning and is built to produce outputs sounding like natural, human-written text. It does this by scouring the internet. It then uses that vast amount of data to draft output based on given context.

Openai recently opened the algorithm to outside parties, so companies like copy.ai can use it to deliver services commercially. According to Openai, companies like IBM, Salesforce, and others are using this technology for development purposes.

Similarly, we anticipate the number of options like copy.ai will continue to grow.

How Do You Use Copy.ai?

(Note: our screenshots will follow along as we crank out a blog post in minutes. As noted above this tool is used for non-blog content purposes. We plan to build out more examples – stay tuned!).

The first step in using Copy.ai is to enter basic inputs. These include what type of content you want to write. Namely title, relevant keywords, and a brief summary.

The first step in creating content with Copy.ai’s Blog Post Wizard Tool

After completing this initial setup process, Copy.ai will generate an outline for your review. Baesd on those parameters—and if there are any additional details that need to be added before creating the actual content itself, they’ll be added at this point as well.

The initial outline generated by Copy.ai based on the title and keywords we input

The next step involves filling out each section with talking points specific to its subject matter. Depending on how much detail each section requires (or how much detail the readers want, really), these may not always be necessary. But this part of the process involves a nice mix of auto-generated talking points with an easy way to add relevant points on top of those.

An initial output of talking points based on the outline from the last step

Once each section in the outline is filled out with talking points, copy.ai will generate content for each section, including an introduction and conclusion. At this stage, a user can review and refine.

In this step Copy.ai starts building out additional detail for each talking point for review and edits

With any edits in hand, the tool will then generate a complete first draft. It’s at this stage that most of the work will be done (other than maybe the initial keyword research). In the draft editor, you will find most of the expected options (font options, header options, lists, hyperlinks, images, etc.). The draft editor also includes helpful word count, character count, and estimation of reading level. This saves time as we typically use Hemingway Editor for that purpose. Or within WordPress itself, Yoast SEO and it’s readability tools.

The first draft in the editor tool

After edits are made, the draft can be saved for future access. The content can also be exported to Microsoft Word or printed.

In the case of drafting blog content, one drawback we did find was transferring copy from the editor to our actual CMS (WordPress). This was a manual copy/paste process.

That said, that’s all that’s involved in creating a first draft and editing it from there. Even a novice user could be up and running pretty quickly.

Copy.ai Demo Video

if you’re looking for an in-depth demo of Copy.ai, we have included one of their videos below. It gives a very comprehensive overview!

What are some of Copy.ai’s features?

In addition to the blog post wizard illustrated above, copy.ai offers a sizeable set of templates for specific purposes.

Examples include:

  • Social media ad copy
  • Product descriptions
  • Meta descriptions
  • AIDA and other traditional sales copy

We have really enjoyed the sales copy generator tools so far. By putting in a description for your product or service, copy.ai kicks out a collection of options in the format selected (i.e. Attention-Interest-Desire-Action, Before-After bridge, etc.).

screenshot of sales copy generator for copy.ai review
Example output from the AIDA sales copy generator

As you see options that are close to what you want, you can save those for further refinement. And you can tell copy.ai to generate more like those, allowing the tool to show you even more options close to what you’re looking for.

In our testing for this copy.ai review, these ideation and iteration features have proven far more useful than features attempting to write longer content. We’ll go into this further in the sections below.

What are the benefits of using Copy.ai?

The main benefit to using Copy.ai is that it saves time when looking for new blog posts or articles to write on your website. By entering basic information, the tool can get your juices flowing. While you’ll need to apply plenty of experience and critical thinking, as any writer knows, starting with a blank page can be daunting.

Additionally, Copy.ai will bring up ideas and suggestions you may not have considered on your own. You can select from a list of suggestions based on what Copy.ai has learned. This includes how people are likely to read through an article (or chapter).

A lot of the drawbacks tend to show the longer the content you intend to write goes. For shorter copy, headlines, summaries, product descriptions, etc. it can quickly generate multiple ideas that allow you to refine and finish sooner than on your own.

What are the Drawbacks of using Copy.ai?

Copy.ai does not replace great writers. It requires you to know your audience, what they’re looking for, and ensure you’re drafting content that meets their needs.

Keyword research and understanding viewer intent remains crucial – the tool can’t do that thinking for you.

If you’re using copy.ai for blog posts or other content where SEO is important, be wary of relying too much on what it creates. Google’s most recent 2022 updates prioritize true, authentic content in rankings. Conversely, generic AI-generated content without much user intervention in the final product will likely not fare well.

Finally, long-form content is still a bit of a stretch for this tool in our opinion.

What are the Pros & Cons of copy.ai?

Copy ai Pros

  • Saves time
  • Prompts ideas quickly
  • Easy to get up and running
  • Free plan & free trial of pro plan

Copy ai Cons

  • Struggles with long-form content
  • Lots of run-on sentences in our tests

How Much Does Copy.ai Cost?

Copy.ai’s pricing is reasonable given the time-savings and idea generation it brings forth.

The free plan allows 1 user access to the 90+ copywriting tools available on the system, unlimited projects and 2,000 words per month of content.

The Pro plan starts at $49/month (paid monthly) or $37/month (paid annually). This plan offers up to 5 users and includes up to 50,000 words of content each month.

Custom pricing is available for enterprise users

You can access the free plan and trial their pro plan here.

Is Copy.ai Worth It?

Copy.ai is useful for content marketers who need to generate content quickly. But it’s not the right choice for someone expecting it to handle the process from start to finish. We don’t think that exists, by the way.

It’s a huge time-saver. You can write an article in just a few hours rather than spending days or weeks doing research and writing. But, again, it will require edits before you get your finished product.

We find that Copy.ai is ideal for filling in gaps when you’re starting out as a content marketer by giving you access to an array of templates that are already built around certain topics (like “How To” articles). In that context, the monthly cost helps not only generate ideas, but provide basic structure on executing on those ideas.

For example, if you’re looking at how best practices relate back into your industry as an influencer marketing consultant then Copy.ai has already created several different templates for that, like:

  • email marketing best practices
  • lead generation strategies
  • social media strategy guides, etc…

These templates provide guidance on what kind of information needs filling out first before diving into other topics like call-to-actions etc.

Experienced content marketers could view the monthly cost as fair purely in the context of idea generation and time savings for early drafts.

For a freelance writer, a tool like copy.ai allows for quicker turnarounds and/or capacity for relatively more projects.

Agencies or enterprise-level users, can use copy.ai to reduce reliance on outsourced labor typically relied upon for cheap but low-quality first drafts, while allowing team members to stay focused on highest and best use.

For the price, we think it’s worth trying. Especially when you can try the full Pro plan for 7 days, completely free and without entering your credit card info. There is really no downside to seeing if it fits your needs.

Copy.ai is a great tool you can use to generate ideas for content topics and writing titles, sub-headings, introductions, and more for your content marketing efforts.

We think it’s one of the best tools out there for generating ideas for your content marketing efforts because it allows you to build up a library of concepts, titles and subheadings, introductions and more.

Copy.ai Review: Our Conclusion

So… Does it really work?

After testing ourselves, we believe it’s a useful tool to help you generate ideas for content topics and writing titles, sub-headings, introductions and more for your content marketing efforts. So in that sense, yes.

The platform is easy to use, doesn’t require any specific skills or experience with writing, copywriting, or editing so it can be used by anyone from beginners up through experienced writers. That said, those with experience and skills in these areas will get the most “bang for their buck” by pairing the efficiency of the tool with the right inputs and final draft editing to make the content shine.

If you are looking for a tool that will write an entire blog post for you – then no – this doesn’t handle that for you (yet). At least not if you’re expecting a quality long-form piece. For long-form content, generating outline ideas, headlines, and other pieces of the process can be made easier in copy.ai. But you’ll definitely have to put in the work to bring a longer piece of work to completion.

So overall, we think copy.ai is a good tool that will continue to get better.

We recommend giving it a try here if you’re a content creator and seeing if it works for you. It’s free!

Questions or feedback on this Copy.ai review? Please Contact Us. We’d love to hear from you.

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